The Wisconsin Association of Convention & Visitors Bureaus (WACVB) is a Wisconsin tourism industry leader that provides members with educational, legislative, marketing and networking opportunities. WACVB has 35 members, representing over $30 million in promotional power to drive tourism growth in Wisconsin. Formed in 1983, WACVB also initiates programs to increase awareness and appreciation of destination marketing organizations (DMOs) as well as the entire tourism industry.
WACVB orchestrates cooperative promotion of the State as a meetings and convention destination. The Think Wisconsin campaign targets meeting planners through advertising, trade shows and www.thinkwisconsin.com. WACVB also has a Web site for leisure travelers – escapetowisconsin.com - and is leading a statewide sports marketing effort through such vehicles as www.sportswisconsin.com. WACVB is a partner in the Tourism Federation of Wisconsin and is one of the lead players on Room Tax Reform and School Start Date legislation. WACVB also hosts the annual Wisconsin Fall Tourism Convention.
3/13 - WACVB host the 5th annual Day at the Capitol, advocating for an increased state tourism budget and room tax reform. 13positionpaper.pdf
11/12 - Three WI Tourism Organizations recieve Tourism Trailblazer Awards
8/12 - Join us for the 17th annual Wisconsin Fall Tourism Convention, Nov. 8 & 9 in Sheboygan
5/12 - WACVB sponsors new Wisconsin room tax report by the Wisconsin Taxpayers Alliance.
2/12 - WACVB members voice support for room tax reform and other efforts to grow Wisconsin's tourism economy at the Association's 2012 Day at the Capitol. View WACVB's position paper- 12positionpaper.pdf .
12/11 - Several WACVB members join the Wisconsin Department of Tourism's mitten collection campaign, a joint effort between the Department and the other "mitten state", Michigan. Read more...
WACVB PO Box 393 Sun Prairie, WI 53590