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The Wisconsin Association of Convention & Visitors Bureaus (WACVB) is a Wisconsin tourism industry leader that provides members with educational, legislative, marketing and networking opportunities. WACVB has 35 members, representing over $30 million in promotional power to drive tourism growth in Wisconsin. Formed in 1983, WACVB also initiates programs to increase awareness and appreciation of destination marketing organizations (DMOs) as well as the entire tourism industry.
WACVB orchestrates cooperative promotion of the State as a meetings and convention destination. The Think Wisconsin campaign targets meeting planners through advertising, trade shows and www.thinkwisconsin.com. WACVB also has a Web site for leisure travelers – escapetowisconsin.com - and is leading a statewide sports marketing effort through such vehicles as www.sportswisconsin.com. WACVB is a partner in the Wisconsin Tourism Federation and is one of the lead players on Room Tax Reform and School Start Date legislation.
NEWS
12/11 - Several WACVB members join the Wisconsin Department of Tourism's mitten collection campaign, a joint effort between the Department and the other "mitten state", Michigan. Read more...
11/11 - Door County Visitors Bureau, Greater Green Bay CVB and Real Racine receive Wisconsin Tourism Trailblazer Awards.
9/11 - Join us for the 2011 Wisconsin Fall Tourism Convention, November 3 & 4 in Lake Geneva. Also, applications are now being accepted for the 2011 Wisconsin Trailblazer Awards which will be presented at the convention.
1/11 - WACVB has selected its 2011-12 board officers: Wendy Heilsberg, Oshkosh CVB - Chair; Dave Blank, Real Racine -Vice Chair; Romy Snyder, Wisconsin Dells VCB -Secretary; Brad Toll, Green Bay Area CVB -Treasurer.
1/11 - WACVB applauds Gov. Scott Walker's appointments of Stephanie Klett as Department of Tourism Secretary and Dave Fantle as Deputy Secretary. Both share a strong understanding of the importance of tourism to Wisconsin's economy and WACVB looks forward to working with them.
WACVB PO Box 393 Sun Prairie, WI 53590
608-837-6693 escape@escapetowisconsin.com
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